Toward 2020 2020に向けて

The Olympic procurement policy does not just define the quality of seafood served through the Games; it also plays a crucial role in defining the future of the Japanese seafood industry.

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The London 2012 Olympics took the initiative and established high standards for seafood sustainability. Suppliers, caterers, companies, government, and NGOs worked together to meet the high standards and proved that seafood sustainability is achievable. Following London, the Rio Olympic Committee partnered with Marine Stewardship Council and Aquaculture Stewardship Council, and supported MSC/ASC certification for local fisheries.


Both Olympics procurement policies successfully met the global sustainable seafood standards and the local seafood industries improved significantly after the Games. This torch has now been passed to Tokyo.

Unfortunately, Tokyo’s procurement policy is a big step backward from London and Rio. Read more


Can Japan present fresh, delicious, and sustainable seafood at the Games and leave positive legacy for the future? The former host cities and global sustainable seafood leaders are sending supportive comments to Tokyo.

Our goal is to present fresh, delicious, and sustainable seafood that we are proud of and give guests the utmost in hospitality. In doing so, we can revitalize the fisheries industry and provide a rich local economy and seafood culture for generations to come. The goal should not be to set low standards that are easily achievable.  It is necessary to set high global standards and create a structure in which stakeholders around the world would take part with a view to achieving those standards.

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Wakao Hanaoka

CEO / Founder
Seafood Legacy.Co., Ltd.

We believe the Olympic Games present a unique opportunity for Japan to add a strong sustainability tenet to its seafood tradition. By meeting or exceeding the minimum sustainability standards set for the previous Games in London and Rio de Janeiro, Japan would cement its role as both a culinary and sustainability leader.

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Global Seafood Ratings Allia…

Anima Education Group, Australian Marine Conservation Society, FishChoice, Forest & Bird, Good Fish Foundation, Marine Conservation Society, MarViva, Mr. Goodfish, Ocean Wise, Sailors for the Sea Japan, Seafood Legacy, Seafood Watch

We were delighted to support the sustainable fish legacy that was so positive at the 2012 Olympics in London. It was fantastic to see the London Games leading the way, and to see our capital city established as leaders in sustainable fish procurement. We would encourage Tokyo2020 to do even better.Compass

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Group PLC


I offer you, the organisers of the Tokyo 2020 Games, my full encouragement and support in developing strong standards for the Olympic Games, and urge you to take the opportunity, whilst the world is watching, to set standards that will be an example to other cities globally.

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Rosie Boycott

Chair of the Mayor of London’s London Food Board for the London 2012 Games
Food advisor to the Mayor of London
Member of the London 2012 Olympics Food Advisory Group

We would like to stress the importance of the food standards at the Olympic and Paralympic Games for proving that sustainable fish can be served on a large scale, and inspiring businesses, athletes, the media and the public to be part of an inspirational movement for change. 

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Ruth Westcott

Campaign Coordinator Sustainable Fish Cities
London 2012 Food Legacy initiative

In the UK, we see Japan as seen as a leader in seafood cuisine. Japanese food is incredibly popular internationally and the UK looks to Japan for future trends – especially in food and food culture. If Tokyo 2020 sets strong standards for fish, it will be a hugely powerful influence internationally.

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Kath Dalmeny

Chief Executive Sustain
Member of the London 2012 Food Advisory Group that devised the London 2012 Food Vision

Sustainable seafood must have a high level of traceability, meet internationally accepted certification schemes and guarantee product is not sourced from IUU fisheries or fishery and aquaculture projects where social or ethical issues could occur. These are the recognized standards for sustainable seafood and we respectfully urge the organizing committee to re-evaluate their sourcing code to create a more robust code to meet these global standards.

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Guy Dean

Vice President/Chief Sustainability Officer 

Albion Farms and Fisheries

If the draft Tokyo 2020 Sustainable Sourcing Code for Fishery Products is not strengthened, it will be a tremendous opportunity lost to help guide the Japanese seafood industry to build effective policy, market movement, and public awareness on seafood sustainability to be able to address and reverse the declining trends domestically.

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Robert A. Johnson

Managing Director
Sea Pact

we have supported and helped over 230 businesses to sign up to the same standards as the 2012 Games, including the UK Government for government departments, prisons and UK hospitals, about a fifth of UK schools, a third of UK universities and six of the largest contract caterers in the UK, together serving over 0.7 billion meals per year.

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Tokyo is uniquely positioned as capital of a developed, advanced economy to send very clear signals to the domestic consumer seafood market on acceptable conditions of supply.Given the Japanese inseparable relationship with the oceans the impact on global oceans could, in time, be huge.

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Toby Middleton

Program Director, North East Atlantic, Marine Stewardship Council
Part of the team advising LOCOG in 2012 on fish standards

As a key supplier to the London Olympic Games, we were greatly inspired by the strong standards set by the organising committee. It was fantastic to see the Games leading the way, and to see our capital city established as leaders in sustainable fish procurement. We would urge Tokyo do even better, and continue the sustainable fish legacy that we supported in London.

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Laky Zervudachi

Group Sustainability Director of Direct Seafoods

As the 2020 Olympic and Paralympic Games draw near, I would like to urge you to adopt high standards for sustainable seafood for the Tokyo games. Leaders in the London and Rio games proved themselves as supporters of sustainability in their procurement policies, and as one of the world’s greatest global events looks to Tokyo, Japan has the opportunity to join these ranks.

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Tobias Aguirre

Executive Director, FishWise

I am proud that London 2012 has inspired the campaign for London to become the world’s first ever Sustainable Fish City. I understand that already, caterers serving over 100 million meals a year have promised to buy fish sustainably, adopting our London 2012 fish standard. This is a great London 2012 legacy .

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Lord Sebastian Coe

Chair of the Board of the London Organising Committee of the Olympic and Paralympic Games (LOCOG)

Catering for the 2012 Games is a mammoth operation and a lot of hard work has gone into raising the standard of the meals that athletes, workers and spectators will consume. We want this to generate a step change in the commercial food sector, providing a boost for our food industry in terms of investment and jobs.

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Boris Johnson

Mayor of London

We would like to support you to develop a more robust and effective seafood sourcing policy, which will become a very important and much helpful tool for local Japanese and international stakeholders of the seafood industry to supply the Tokyo Olympic Games with not only high quality seafood, but also responsibly produced and sustainably harvested fish.

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René Benguereld-dit-Perroud

Managing Director Blueyou Consulting

I have seen at first-hand how important the Olympics are in showing what can be done, and I wholeheartedly encourage Japan in 2020 to take this opportunity to be world leaders in sustainable fish.

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Jon Walker

First co-ordinator of Sustainable Fish Cities,
part of the advisory group for fish at the London 2012 Games

Please allow me to express my sincere hope, that Tokyo Olympics will not make a step back in this regard. It would be damaging to the image of the Olympics and to the future of the Japanese Seafood Industry. Japan is a major consumer of seafood and can play an incredibly important role in sustainability of seafood worldwide.

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Peter Hauser

Managing Director of Eurogroup Far East Ltd.,

The strong fish standards that London 2012 adopted was a positive story that engaged visitors. Since then, sustainably sourced fish has become much more the norm in catering. In particular, sustainable fish is now served in about two thirds of schools in London and about one fifth of schools in England.

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Malcolm Clark

UK Children’s Food Campaign

Please use the great chance Tokyo was given through hosting the Olympic Games. The world is watching Japan very closely during the games. We ask and encourage you to take strong stand, ban IUU Fishing and provide full transparency of all fishery products.

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Johannes Pflug

Director of Marketing & Product Development
followfood GmbH

Most specifically, the proposed seafood procurement policy is alarming, due to weak criteria that fail to establish reasonable benchmarks for sustainability, so that anything could qualify and be sold in Japan. The Fishery Products code should aim to be at least as good as the London guidelines, and preferably better.

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Kazue Komatsubara

Oceans Campaigner, Greenpeace Japan