ABOUT US


ABOUT SEAFOOD LEGACY

“Seafood Legacy” is a social venture company that offers sustainable seafood consulting services with the aim of ensuring that our future generations can inherit the abundant seafood that embodies the deep connections between our local communities, fishery economics, and marine ecosystems.

Our goals include supporting seafood supply chain companies to procure sustainable seafood, supporting NGOs in their activities associated with fisheries, and sharing our strategic planning capabilities and communication channels with companies engaged in CSR initiatives.

Seafood Legacy designs regional solutions that meet the latest international standards through a non-competitive platform that brings our diverse stakeholders together to tackle existing challenges through the power of collaboration.


Message from CEO

CEO
Wakao Hanaoka

In the ocean, we cannot breathe normally nor move quickly.
This made me realize that the global environment is not something that we have created, but is what keeps us alive in the first place.

I started my journey in Malaysia, where I was involved in shrimp farming.
The locals were cutting down mangrove forests and destroying the coral reefs to create more farming ponds.

I quickly learned that Japan is the largest customer of those shrimp farmers.

I realized that the problem that must be solved was actually in Japan.

When I returned to Japan, I joined an international NGO and became involved in its activities.
I recognized that genuine social reform is only possible when we go from identifying existing issues to designing solutions through collaboration.

"Designing seafood sustainability in Japan, together"
Seafood Legacy was founded with the aim of realizing this dream.

Seafood Legacy brings together businesses and initiatives aimed at tackling social issues to raise the standards of Japan’s seafood industry and create solutions that can be passed onto future generations.


Credo

Responsibility to future generations

Our first responsibility is to maintain connections between the environment, the economy and society for future generations. The ocean is a common asset for mankind and a resource we borrow from future generations. We plan our activities with the vision of future generations enjoying the benefits of the ocean. We strive to maintain a high level of integrity—and are committed to fair and ethical judgment and action.


Responsibility to our partners

Our second responsibility is to our partner organizations; governments, corporations, and philanthropic organizations that are committed to fulfilling their social responsibility to future generations. By understanding the potential needs of partner organizations, participating in related innovative fields and designing regional solutions based on international standards, we exceed our partners’ expectations.


Responsibility to our employees

Our third responsibility is to our colleagues with whom we collaborate to achieve our common goals. We aim for every employee and team to find joy in their work and to support each other and enhance our strengths. Our employees work hard to support their families. We support that by ensuring safe working conditions.



Meet Our Team

Wakao Hanaoka

Founder / CEO

Wakao Hanaoka

Wakao Hanaoka

Wakao Hanaoka

Wakao Hanaoka

After working in marine conservation in the Maldives and Malaysia, Wakao joined Greenpeace Japan as a Senior Ocean Campaigner, where he started the Sustainable Seafood Market Project. Later, Wakao founded Seafood Legacy in Tokyo in 2015, to build Japan-centric solutions for seafood sustainability by addressing the importance of domestic business-led initiatives to create a driving force for regulatory reforms.

 


  • Expert Advisor of the Cabinet Office Council for Promotion of Regulatory Reform Agriculture Forestry and Fisheries Working Group

  • Committee Member of Fishery Agency Catch Documentation Working Group

  • Committee Member of the Fishery Agency, Wide Sea-area Fisheries Adjustment Commission

  • Steering board member of Global Sustainable Seafood Initiatives (GSSI)

  • Recipient of 2019 SeaWeb Seafood Champion Award Leadership Category

  • Committee Member of Digital Agency (in preparation), Day of Digital Working Group

Aiko Yamauchi

Senior Officer

Aiko Yamauchi

Aiko Yamauchi

Aiko Yamauchi

Aiko Yamauchi

After working as a research fellow at Tokyo University of Marine Science and Technology, Aiko joined WWF Japan Conservation Division.. At WWF Japan, Aiko focused on engaging domestic and international stakeholders to collaborate and promote sustainable fisheries and responsible seafood market transformation.. She also led a joint marine conservation project of WWF Japan in Chile, Indonesia, and China. After Aiko joined Seafood Legacy, she is in charge of strategy development and technical implementation. Aiko holds a doctorate degree from the Graduate School of Tokyo University of Marine Science and Technology.

 


  • Member of the special committee of stock management of Fisheries Policy Council

  • External reviewer of SH”U”N project by The National Research and Development Agency, Japan Fisheries Research and Education Agency

  • Coordinator for Anti- IUU Forum Japan

  • Lecturer at Iwate University, Faculty of Agriculture

  • Lecturer at Hosei University, Graduate School of Public Policy and Social Governance

Ryo Takahashi

Business Engagement Officer

Ryo Takahashi

Ryo Takahashi

Ryo Takahashi

Ryo Takahashi

Born in Sydney. Ryo majored in Agricultural Economics at Tokyo University of Agriculture. After studying agriculture in the Philippines, he became interested in doing business with foreign countries, and after graduation, he joined a trading company specializing in seafood in Tsukiji. After joining the company, he purchased wild-caught seafood products from South America and other Asian countries and sold them to a number of businesses in Japan and abroad. Currently, he is working to get people of all ages interested in the seafood industry to balance sustainable seafood and business.

Kaijun Sun

Business Engagement

Kaijun Sun

Kaijun Sun

Kaijun Sun

Kaijun Sun

From China. Have work experience at a Japanese fishery and food trading company and a Norwegian salmon maker. Experienced mainly in import/export/processing/sales of seafood. Also have experience as processing management of overseas factories. At Seafood Legacy, to optimize the use of domestic fishery resources. Worked on end-user companies to spread sustainable seafood. Also provide sales support to producers using the sales network. I believe that Japan's fisheries industry has great potential.

Kazumi Fujii

Organizational Operation Chief

Kazumi Fujii

Kazumi Fujii

Kazumi Fujii

Kazumi Fujii

Kazumi is in charge of back-office operations. She contributes to the growth and capacity building of individuals and the organization. Kazumi graduated from Yokohama National University, The Faculty of Education and Human Sciences.


  • Certified Professional Co-Active Coach

Miki Yamaoka

Communication & Branding Officer

Miki Yamaoka

Miki Yamaoka

Miki Yamaoka

Miki Yamaoka

After studying morphological taxonomy in university, Miki coordinated several Japanese eel conservation project at a university laboratory. Aiming to raise awareness for sustainable seafood by interweaving science and society, Miki joined Seafood Legacy and leading communication and PR projects.

Mariko Arikawa

Communication & Branding Officer

Mariko Arikawa

Mariko Arikawa

Mariko Arikawa

Mariko Arikawa

Mariko studied International Environmental Law at university. Since then, she has worked in public relations for environmental NGOs and organic food companies to increase sustainability through communication. She also has experience as a business coordinator for sustainable consumption-related projects through partnerships with municipalities, businesses, and NGOs. At Seafood Legacy, she works to increase engagement with diverse sectors through communication to achieve a sustainable and prosperous ocean.


  • PR planner (certified by the Japan Public Relations Association)

  • Consumer Affairs Advisor (business certification of the Prime Minister and Minister of Economy, Trade and Industry)


Our Vision and Theory of Change

SEAFOOD LEGACY 2030 JAPAN VISION

2030, the target year for achieving the SDGs.

Seafood Legacy’s vision is,
to filled everyone who lives together with the sea with smile
And create the world lightning with hope toward future,
By turning Japan's fishing industry into a sustainable-growing industry,

To create a new Japanese identity to the world,
By 2030, the target year for achieving the SDGs.



1. Nation as an Advanced Seafood Market
A nation with an advanced seafood market
That guarantees that 75% or more of the seafood distributed domestically
Are environmentally sustainable and socially responsible
Or are undergoing reforms to guarantee them

2. Nation as a strong seafood producer
A nation with an advanced seafood market
That guarantees that 75% or more of the seafood produced domestically
Are environmentally sustainable and social responsible
Or are undergoing reforms to guarantee them

3. Nation Leading Global Cooperation
Take leadership in driving global cooperation
To draw up international frameworks for stock management in high seas and for highly migratory fish
For the sake of sustainability



SEAFOOD LEGACY THEORY OF CHANGE

For the numerous multinational seafood corporations based in Japan cooperating to pursue environmental sustainability and social responsibility, Seafood Legacy believes that it is important to create an environment where the initiative can be performed well in Japan.

For that very reason, we support sustainable seafood procurement initiatives not only for corporations but also major retailers and food service industries while also giving consultation for investment institutions and banks regarding ESG investment which gains increasing attention. Additionally, we also continue to design and operate a non-competitive collaborative platform that connects the various sectors.

Active lobbying of government policies that help both the industry and the sustainable seafood movement is also indispensable.

Some of our staff members of Seafood Legacy act as expert advisors in multiple related government commissions, were involved in amendments for the Fishery Act and the enactment of the Fishery Trading Regulations, and continue to contribute to debates and adjustments to government fishery policy on pursuing sustainability. At the same time, we also collaborate with special NGOs, think tanks, foundations, etc. in Japan and abroad to collect information from every corner of the world and continue to make proposals with the goal of accelerating future-oriented fishery policies.

​​Connecting the various initiatives by the industry and the government and incorporating them into the movement, visualizing the advancement of the movement, and building systems that various stakeholders can participate in actively are also activities that Seafood Legacy sees as crucial. Every autumn, we host the “Tokyo Sustainable Seafood Summit (TSSS)” that has grown into the largest-scale event in Asia, focused on sustainable seafood, and we also operate “Seafood Legagcy Times”, an online media that introduces innovators who are paving the way towards a future of sustainable seafood.

We believe that the pursuit for environmental sustainability and social responsibility on fishery will also be, or even more grandly celebrated, in Japan due to our close relationship with the sea compared to other nations, when it is finally achieved.

As a social enterprise, we will give our full support to partners that are truly determined to fulfill their responsibility to future generations, learn about various foreign case studies, and collaborate to shape solutions optimum for Japan in order to contribute to making our oceans sustainable and bountiful.


Corporate Info

Company Name Seafood Legacy Co., Ltd.
Establishment July 7th, 2015
Address Duplex Ginza Tower #201 8-14-9, Ginza, Chuo-ku, Tokyo 104-0061
E-mail info@seafoodlegacy.com
CEO Wakao Hanaoka
Business Consultation on sustainable seafood related matter

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