About Seafood Legacy

    Seafood Legacy is a social venture based in Tokyo that provides sustainable seafood consulting services. Seafood is a symbol of the connections between marine ecosystems, marine economics, and regional communities, and our purpose is to ensure that it remains abundant for future generations. Put another way, we aim to sustain seafood’s legacy.

    We think of local solutions that meet international standards and are suited to the Japanese business environment. We realize the procurement of sustainable seafood for marine-related businesses, make efforts to pursue the sustainability of the fishing and aquaculture industries for producers, and support the related activities of NGOs. This is all achieved using a non-competitive platform design to solve mutual issues that various stakeholders face.


    Toward Thriving Fisheries and Seas

    Children harbor dreams and a sense of exploration about the sea- the home to vast amounts of life, the various kinds of seafood that decorate families’ dinner tables put a smile on their faces, and related industries such as the marine products industry and the tourism industry reap the benefits of the marine ecosystem, continuing to thrive and raising successor after successor. Seafood Legacy aims to realize a society in which we can share the joy of living in harmony with the abundant ocean with everyone.


    Designing Seafood sustainability in Japan, together

    Our company name was decided upon with the desire to take seafood, which symbolizes the connection between society and the ocean, and pass it on to future generations in a rich and wealthy state. In addition, our company logo sees us envision various stakeholders, who are largely made up of businesses and NGOs, sharing social challenges and a sense of ownership, creating a sense of harmony, and devising sustainable solutions for connections between nature, the economy, and society.


    Sustainable Seafood

    Sustainable seafood refers to protecting the necessary environment for seafood to grow, and seafood that is caught/farmed at a pace that is reproducible so that in future the ocean continues to nurture an abundant ecosystem, and the next generation can reap the benefits that it provides.

    The abundance of the ocean is a shared asset for humanity and something we have borrowed from future generations, so we certainly want to leave for the next generation. We at Seafood Legacy are doing our utmost to spread the concept of sustainable seafood.

    Theory of Change

    In order to pass the connections between marine ecosystems, marine economics, and regional communities on to future generations in a state of abundance, it is an absolute necessity that the governments of each country and region work together to conduct fishery resource management to ensure sustainability.

    For the Japanese government to make a dignified contribution to the international cooperation circles of sustainable seafood, it is key that they further vitalize a business initiative to strongly accelerate the domestic reforming of marine regulations. In view of achieving SDGs goals in 2030, we believe that right now before the 2020 Tokyo Olympics is the perfect opportunity to vitalize said domestic business initiative.

    Seafood Legacy supports the sustainable seafood efforts of marine-related businesses, producers, and NGOs. We design regional solutions that meet international standards and are tailored to the unique Japanese environment via a non-competitive platform design to solve mutual issues that various stakeholders face.



    Decreasing marine resources

    The oceans will continue to give us their blessings as long as we continue to use them at a rate which does not exceed reproducibility. However, at present around 30% of the world’s main fishery resources are exploited, with a further 60% one step away from this. The global fisheries are exceeding the rate of reproducibility. The limit is closing in due to a combination of numerous other factors such as coastal development, marine pollution, and global warming.

    Illegal fisheries and slave labor

    Illegal, unreported, and unregulated fishing industry, and social problems such as human trafficking and slave labor tramples on the ideas of marine resource management, which aims to guarantee sustainability. Several cases have been reported of marine resources being distributed on the global market, which originates from these aforementioned issues. The responsibility that Japan, the third biggest seafood import market in the world, has to the world, is one that cannot be ignored.

    The limits of fixed amount, fixed quality, fixed price, fixed time

    The difficulties of marine resource management due to the various unique Japanese fishing industry forms and the move away from fish due to changes in consumers’ lifestyles contribute to the dramatic decrease in marine resources on a global scale. There are continuing red figures across the board even at mass retailers who procure seafood from across the globe. As a countermeasure, a further negative cycle of small profits and quick returns has been sparked, with seafood increasingly disappearing from the oceans, dinner tables, and business of the future.

    Japan's challenge

    There are countless examples in different places over the world of consideration not being taken for the environment at all and excessive fishing being continued, and both fishing grounds and the regional society being destroyed. However, on the other hand, there are some examples of partnerships being created with businesses and NGOs that learn from these experiences, and by actively making efforts towards procuring sustainable seafood, demand for marine resource management is created in line with science and precautionary principles, leading to growth in the marine products industry. Businesses, consumers, investors, and regional societies that actively make efforts towards procuring sustainable seafood earn favorable evaluation and trust and prosper.

    We strongly believe that Japan, which is more intimately connected with the ocean that any other country, can solve these problems and continue to grow precisely because of this connection. To achieve this together with everyone, Seafood Legacy supports businesses and NGOs that try to fulfil their social responsibility to future generations, strategically work with both parties. By creating solutions that are tailored to the unique Japanese environment while learning from many examples abroad, we will realize an abundant and sustainable ocean.

    How can we help you?