CEO Office

    Wakao Hanaoka

    Founder/CEO

    After working in marine conservation in the Maldives and Malaysia, Wakao joined Greenpeace Japan as a Senior Ocean Campaigner, where he started the Sustainable Seafood Market Project. Later, Wakao founded Seafood Legacy in Tokyo in 2015, to build Japan-centric solutions for seafood sustainability by addressing the importance of domestic business-led initiatives to create a driving force for regulatory reforms. Wakao is also an Expert Advisor of the Cabinet Office Council for Promotion of Regulatory Reform Fishery Working Group, a Committee Member of the Fishery Agency Wide Sea-area Fisheries Adjustment Commissionand a Collaborator member of the Conservation Alliance for Seafood Solutions (CASS).  He is also a steering board member of Global Sustainable Seafood Initiatives (GSSI) and a member of Global Seafood Rating Alliance (GSRA).

    Shunji Murakami

    Vice President / COO

    Shunji leads the strategic development and implementation of programs at Seafood Legacy as COO/ Vice President. He maintains strong relationships with Japanese fishery communities, seafood business, and key Japanese NGOs, working closely with these stakeholders to co-develop solutions that lead to improved fishing practices and improved fishery-based livelihoods. Responsible for the launch Japan’s first ever FIP and AIP, he has pioneered the improvement model in Japan. He has served as a moderator and panelist on numerous domestic and international sustainable seafood forums such as the SeaWeb Seafood Summit, etc. Prior to O2, Shunji led the Japan Program for Wild Salmon Center and Ocean Outcomes as Japan Program Director where he worked with wide range of stakeholders from fishery to government on fisheries improvements.

    Hanae Matsui

    Chief of Staff

    As a Chief of Staff at Seafood Legacy, Hanae is in charge of overall project management and international NGO relations. Growing up both in Japan and America, Hanae understands the cultural difference and different approaches that businesses take to engage in environmental conservation issues. With her cultural background, she also develops several toolkits for Japanese businesses to better understand how leading western businesses are adopting sustainable practices in their procurement policies. Prior to Seafood Legacy, she was an event coordinator at an aquarium in Tokyo. Hanae has BS in marine biology and currently based in North Carolina, USA.

    Business Engagement

    Daisuke Matsui

    Business Engagement Manager

    Born in Tsuruga city, Fukui prefecture. Growing up in a coastal city, his childhood experience made him realize that seafood resource around Japan is depleting. In 2015, he opened his first restaurant in his hometown Fukui, which only served MSC/ASC certified seafood. This initiative was first in Asia. In 2017, he opened “Sustainable seafood restaurant BLUE” in Tokyo, with a rigorous procurement policy set with NGO and experts. As a business engagement manager at Seafood Legacy, Daisuke is working with domestic business players to support their sustainable seafood agenda as well as designing a sustainable solution for both producers and buyers. Learning from success stories from overseas, he hopes to provide innovative and forward-looking consulting service.

    Kota Shibai

    Buyer Engagement Officer

    As a Buyer Engagement Officer, Kota focuses on connecting global and domestic seafood supply chains to establish sustainable seafood market in Japan. As a son of a sushi chef, Kota is passionate about promoting sustainable seafood movement which resonates with Japanese culture. Kota is interested in understanding effective resource management and promotion of Japanese fish-eating culture.

    Hiroki Wakamiya

    Business Engagement Officer

    Throughout his academic career at the University of Washington, Hiroki studied political economy and sustainability under the course of Global Studies. After graduation, he returned to his hometown, Uwajima-city, Ehime-Prefecture and joined his family-owned fisheries wholesale and manufacturing company and gained experience as a sales representative. Inspired by the sustainable seafood movement, Hiroki joined Seafood Legacy with a passion to establish a sustainability-oriented market in Japan. With his strong knowledge of seafood supply chain, Hiroki provides consultation services to domestic and international clients as well as arranging workshops to promote sustainable business practices to Japanese stakeholders.

    Communication

    Miki Yamaoka

    Communication / PR Officer

    After studying morphological taxonomy in university, Miki coordinated several Japanese eel conservation project at a university laboratory. Aiming to raise awareness for sustainable seafood by interweaving science and society, Miki joined Seafood Legacy and leading communication and PR projects.

    Policy

    Louis Otosaka

    The Nature Conservancy

    Louis Otosaka is a former employee of KPMG Azusa Sustainability, where he worked in strategy planning, researching international and domestic industries’ corporate social responsibility projects. He is now at The Nature Conservancy, where he works on policy advocacy, aiming to eliminate illicitly sourced seafood products entering the Japanese market by establishment of an import control scheme. As a member of the Illegal Unreported and Unregulated Fisheries Working Forum, he shares best practices of EU and USA’s system. He graduated from the University of Bath, majoring in Politics and International Relations.

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