MESSAGE

Transforming Asian Markets, Passing on Healthy Oceans to Future Generations

The oceans connect ecosystems, economies and societies. Throughout history, mankind has taken the abundance of the world’s oceans for granted. Future generations will be unable to thrive with this abundance, however, unless we fundamentally redefine our relationship with seafood resources now.

When Seafood Legacy was founded in 2015, Japan was perceived as one of the most difficult markets for sustainability to take root. Yet we bridged the gap between industry, finance, government and civil society, and convinced stakeholders that responsible seafood is no longer just an ethical choice. It is a strategic necessity. We are catalyzing change in Japan.

We hope to scale our impact beyond Japan. Blue East Asia Market (BEAM) is our new initiative to drive sustainability, equity and accountability across seafood supply chains in East Asia through a regional meta-coalition. The goal is clear: we aim to create a blue economy platform for Asian markets to come together and lead the global transition toward sustainability.

As a B Corp, our commitment remains rooted in science and innovative collaborations. Join us in our orchestration efforts so that the oceans continue to thrive and their abundance can be enjoyed for generations to come.

Wakao Hanaoka, Founder and CEO, Seafood Legacy