First-Ever Fishery Improvement Project Launched in Japan

2016.11.10

Ocean Outcomes (O2) and Kaiko Bussan Inc. today announced its launch of the “Tokyo Bay Sea Perch FIP”, Japan’s first Fishery Improvement Project (FIP). The project was introduced by Seafood Legacy Co., Ltd. to Seiyu GK, a subsidiary of Walmart Stores, Inc., the American multinational retail corporation and global leader in sustainable seafood, who have decided to support this project that will improve the sustainability of the sea perch fisheries in Tokyo Bay. As part of the project, at the end of October 2016, Seiyu test marketed the “Tokyo Bay Sea Perch FIP” product in 4 stores in the Kanto area and received positive feedback from customers regarding the quality, freshness and the reasonable price of the products. Going forward, Seiyu will discuss its support for this project including continued “Tokyo Bay Sea Perch FIP” product sales in stores and project grant contribution. For more information, please see the press release.